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Our history as a business enterprise is best chronicled against the backdrop of economic and social changes that took place in Singapore. Often, we found ourselves adapting to challenging circumstances by innovating new ways of survival and growth. From an egg dealer to a multi-million-dollar company employing 150 staff, we have indeed grown from strength to strength.
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The Founding Years
Our Group has its humble beginnings in the 1950s when our founder, Chew Koh, began selling chicken eggs to the British army. In the 1960s, he became a wholesaler of chicken eggs and diversified into chicken feed trading and the farming of chickens. As the latter business was limited by scarce farming land, he turned to wholesaling in 1968 to expand his business, buying live chickens from farmers in Singapore and selling them to wet market stalls.
